Who we are
The Founder’s Miracle: From a Chair to the Prayer Mat
GIDDANS was born out of a personal battle. Our founder, an Aalima of Tafseer-ul-Quran, was diagnosed with severe Osteoporosis caused by Gluten Sensitivity. The condition led to Kyphosis (spinal curvature) and a Winged Scapula, causing her immense pain and forcing her to pray on a chair. Refusing to give up, and guided by the expertise of her husband (a Retired Pediatric Surgeon), she researched the power of Naturopathy. By replacing wheat with Sorghum (Jowar) and creating a unique Super Protein Blend of 30+ nuts, seeds, and herbs, she achieved a miracle. Today, she is back on her prayer mat, standing strong. This same healing formula is what we offer to you through GIDDANS.
The Meaning Behind the Name
In the Balochi language, "Giddans" is a traditional home—a sanctuary that provides peace and coolness in the harshest desert heat. We chose this name because we aim to be your sanctuary from the "harsh weather" of modern illness. GIDDANS is not just a brand; it is a refuge for your health and a home for your soul.
What We Offer
At GIDDANS, we develop a growing range of superfood and gluten-free products designed to support overall health, strength, and vitality.
Signature Nutrition Blends: Our 30+ ingredient Super Protein Blend.
Natural Staples: High-quality Sorghum (Jowar) flour and selected superfoods like premium dates.
Pure & Safe: Our products are designed for all age groups—from children to elders—ensuring everyday nutrition that is safe, clean, and effective.
Our Promise
When you choose Giddan’s, you choose intention. Every product is crafted to support how you feel — delivering clean nutrition that fits seamlessly into your day with confidence, balance, and ease.
Join the Giddan’s Community
Wellness isn’t about perfection — it’s about consistency. Join a growing community rooted in mindful living, thoughtful nutrition, and everyday practices that support long-term well-being.
Made for Your Lifestyle
Designed to complement real lives and real routines. Whether you’re prioritizing wellness, managing sensitivities, or choosing better ingredients, Giddan’s fits naturally — clean, premium, and reliable.
Meet our Team
Ruksana Jehangir
Founder & CEO
Focused on formulation, quality, and purpose — ensuring every product reflects Giddan’s standards for clean, plant-based nutrition.
Dr. Farzana Khoso
Head of Wellness & Research
PMDC-registered physician with 20+ years of experience. Lead Medical Advisor for Super Protein Blend.
Carl Menti
Brand & Operations Lead
Oversees execution, consistency, and brand experience — from sourcing to customer touchpoints.
